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Behavioral Economics For Dummies Morris Altman
Publisher: Wiley, John & Sons, Incorporated

Excellent video on why we don't save more. I've recently read two books behavioural economics for dummies and Is Behavioural Economics Doomed? Decision Science News is a website about Behavioral Economics (Judgment and Decision Making) research in Marketing, Management, Psychology, Computer Science, Medicine, Public Policy & Statistics. The literature on behavioural psychology provides useful insights into some of the key mechanisms in individuals' health behaviour that should be taken into account when extending the economic model framework in this direction, such as the . Behavioural economics for dummies provides a very easy to read overview of behavioural economics. It has come to this: behavioral economics for dummieshttp://www.decisionsciencenews.com/2012/03/23/so-it-has-come-to-this/ · Expand · KeatsConnelly ‏@KeatsConnelly. The filed of behavioral economics repeatedly shows that we are not as rational as we think when making financial decisions. One response by Richard Thaler is particularly interesting, who fears being asked “When will there be a single unified 'behavioral' theory of economic activity?” For those who know Thaler's work in behavioural economics, his reason might be surprising: If you want a Expected utility theory is a great example of such a theory. Behavioral Economics Cheat Sheet http://www.dummies.com/how-to/content/behavioral-economics-for-dumm. Economics: Information about Behavioral Economics.