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Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Anita Elberse
Publisher: Holt, Henry & Company, Inc.

Many of these are described in her first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. Nov 19, 2013 - She explains why in a wide ranging interview about her new book on the subject, “Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment”. Aug 20, 2013 - Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It was a Alan Horn, on the other hand, had the opposite strategy: embrace risk and make a few huge bets a year. Personalities, and other entities, from Marvel Entertainment and the NFL to Jay-Z and Lady Gaga. The belief was, as Elberse put it, “The hits of the past were artificial because consumers' choices were limited. Mar 1, 2014 - 'Blockbusters: Hit-making, Risk-taking and the Big Business of Entertainment', Anita Elberse, Brilliance Audio, 2013. Anita Elberse, a business professor at Harvard, is releasing a book entitled “Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment” on October 15th. A most interesting study of the Blo. Nov 10, 2013 - Anita Elberse, Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment: Free LibraryThing Early Review copy. Oct 23, 2013 - The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate to other sectors. Mar 22, 2014 - These are the conclusions of Harvard academic Anita Elberse's book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. Oct 3, 2013 - I'm not the only one saying this.